Portfolio

Columbia Sportswear Holiday

The Columbia Sportswear Holiday initiative took advantage of seasonal themes. We were challenged to make an analog for ripped/rolled-back wrapping paper, covering large store windows to reveal “presents” underneath. We created large hanging wrapping paper to fit many different window displays and to keep its shape.

Our biggest logistical challenge was positioning the “rip” accurately to reveal a background banner, mannequins, or a custom hanging shelving system that holds a mix of “actual” product, and graphic images.

Client:
Capabilities:
Design Implementation, 3D Engineering, Prototyping, Printing, Finishing, Installation, Project Management.
Medium:
Various materials depending on location.
Execution Details:
Managed creative take-downs for each location, production, shipping, and installation. Design concept was to create large full coverage displays out of the windows to showcase the new product launch as opening a present to see the product inside!
Location:
Shipped to the Columbia Branded stores across the country.

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