Not only is the Super Bowl one of the biggest sporting events in the world – it’s also one of the biggest advertising opportunities. With an average of 70,000 fans traveling to attend the game, Nike smartly taps into the pre-event excitement by bringing a Super Bowl experience to their store closest to each year’s event location. This year, Super Bowl LVIII was set to take place in Las Vegas, and for the fifth time, we were stoked to be their design, production, and installation partner!

Nike’s request was multifaceted: design, produce, and install an immersive and engaging display that highlighted the two competing football teams, celebrated the city of Las Vegas, and gave customers an unforgettable shopping experience. The client provided a campaign VC (visual center) that gave the overall activation feel, brand colors, textures, and images; and the store’s blueprint so we could start reimagining the space. Our engineering team flew out to Vegas to conduct an extensive site survey, gathering any missing specs and assessing the conditions of the space. Once we had that additional information, utilizing the campaign VC, our design team got to work. 

In collaboration with engineering, our production and 3D environmental designers cooked up a stacked roster of campaign assets that spanned from floor to ceiling. Inspired by the famous “Welcome to Las Vegas” sign, we created an elevated two-sided dimensional lit Super Bowl LVIII sign surrounded by a custom mannequin platform cluster that became the overall display centerpiece. Flanking the sign were two custom mannequin platforms with powder-coated steel and printed acrylic panels that each housed 11 custom-painted Nike footballs. We also created six custom 9.5-foot-tall wardrobe lockers with LED accents and acrylic merchandise shelving, six custom shoppable shirt shelf fixtures, two 8-foot-tall double-sided lit Silicone Edge Graphics (SEGs), a programmable 6-foot-wide acrylic backlit logo, wall and window graphics, and a separate Air Max display that featured four footwear pedestals and an acrylic-encased digital countdown clock. To make shoppers feel like they were walking on a football field, we produced 1,000 square feet of turf with printed field lines, yardage markers, the NFL shield, and a Nike swoosh. Then, to round out the display, our team designed a 31-foot-wide hanging “halo” representative of Allegiant Stadium that framed the activation.

With so many individual components and a quick timeline, this was an all-hands-on-deck project. Our production crew came together and finalized, printed, cut, fabricated, finished, and shipped everything in time to meet our installers in Nevada. Then, over the next two nights, our installation team brought the retail display to life. For the week-long activation, tens of thousands of football fans traversed Nike’s turf “field,” geared up in their team’s apparel, and left even more excited for the big game.

We couldn’t be more pleased with how this year’s Super Bowl in-store retail activation turned out. Though Team Infinity didn’t bring home the Lombardi Trophy, we did return home with the Super Bowl LVIII lit sign our team created and are now proudly displaying it in our showroom. Not a bad Las Vegas souvenir, if you ask us!

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Summary of Infinity Images Services

• ‍Project Management – Our Nike-dedicated project manager developed the project timeline, ordered materials, managed client proofing, and scheduled and assisted with the installation, all while adhering to the client’s budget.‍
• Design – All Nike x NFL Super Bowl LVIII retail display components were designed in-house by our production and 3D environmental designers.‍
• Engineering – We discreetly powered and safely secured the huge dimensional lit sign through precise engineering.‍
• Prepress – The large-format print and cut files were prepped and proofed by our prepress technicians.‍
• Printing – Turf flooring, vinyl window and wall graphics, second-surface translucent film for the mannequin platforms, fabric SEGs, and more were all printed by our large-format printers.‍
• Cutting – We cut the turf flooring, vinyl wall and window graphics, SEG fabric graphics, acrylic and MDF mannequin platforms, and 6-foot-wide acrylic logo on our large-format cutters.‍
• Fabrication – Our fabricators built the mannequin platforms and shoppable wardrobe lockers.‍
• Finishing – Each mannequin platform and shoe pedestal was wrapped in printed vinyl by our finishing specialists.‍
• Installation – We assembled and hung the 12-piece vinyl-wrapped display “halo,” lifted and placed the 400-pound dimensional lit Super Bowl LVIII sign in place, applied the wall and window graphics, laid the turf, bolted together the mannequin platforms and wardrobe lockers, and installed and programmed the backlit logo, all in just two nights while keeping the store shoppable during the daytime!‍
• Fulfillment – All graphic and dimensional display components were carefully wrapped in custom-sized boxes and trucked to Las Vegas.

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Ready to get started on your next retail activation? Want to learn more about our services? Hand us a napkin sketch or a full-fledged retail campaign. We’ll bring your project to life!