CASE STUDY
If you’re a basketball fan, you know there is nothing like the excitement of an All-Star exhibition. It’s a weekend full of competition that pits the very best against the very best. We were thrilled at the opportunity to bring the spirit of the 2020 All-Star Weekend to life at the Nike Community Store in Chicago.
Our challenge was to create a space that transported customers into an alternate store experience while matching Nike's brand energy and aesthetics. We developed a design concept with a locker room feel but was elevated to look like a museum. The unique take impressed our client, and our engineering team got to work to make it all happen.
The Infinity Images team handled every detail of engineering and fabrication, from the black laminate flooring to the blue and red tube lighting. The white laminated wood structure that housed a host of All-Star gear was engineered to be structurally sound and safe for customers to walk through. Custom benches with leather-wrapped tops, clothing racks, acrylic museum cases, and shoe pedestals adorned the inside of the structure.
From the LED scrolling ticker at the entrance to the vibrant red and blue tubes throughout, the lighting elements made this retail display a stand-out shopping experience. The entire interior was lit up with LED tube lights and accented with recessed lighting. Then, to create store-wide visibility, we changed the overhead lighting to match the interior lighting tubes, capturing attention and encouraging customer walkthroughs.
After shipping all components to Chicago, we sent our installers to make sure every detail was perfectly in place. From start to finish, we had about a week to complete this project. The result was a memorable, experiential display that resulted in fun “Instagrammable” moments for Nike Factory Store customers.
Ready to get started on your next retail activation? Want to learn more about our services? Hand us a napkin sketch or a full-fledged retail campaign. We’ll bring your project to life!
