CASE STUDY
We all have a favorite convenience store. It’s that special place just around the corner that’s always open and stocks your favorite snacks. In a perfect world, we’d also grab some high-performance running shoes with our Sour Patch Kids. We brought this fun idea to life at Finish Line stores across the country.
Using creative problem-solving and skillful artisanship, we set out to replicate the bright colors, lights, and fixtures of a city convenience store inside 90 Finish Line locations. Starting with the client’s designs and renders, we engineered, built, and installed displays that harkened back to retro bodegas. Everything we created had a clear correlation to bodega signage and fixtures, from the backlit dye-sub printed graphics for the ceiling halos to the chrome floor vinyl. The thoughtful details even went as far as the shoe racks, which we custom-built and finished to replicate old-school candy racks.
Infinity mirrors are a fun design element with engaging results. We came up with creative solutions to engineer and build four seamless mirror pedestals that drew customers into the “convenience” store activation. The infinity mirrors, featuring a custom LED lighting system, made the space seem larger and gave the appearance of bright neon store signage – just like shoppers would experience at a late-night trip to the bodega.
Routing power to the middle of the store for the pedestal displays was the most significant engineering and installation hurdle. Each location required a different solution to light up the two planes of multicolored LED elements. We used some fancy footwork for each store to link power sources and hide all of the unsightly wires for a clean look that was safe for customers to navigate.
Collaborating as a team, we brought the design concept to life on a tight turnaround. Our crew engineered, fabricated, and installed the campaign at four store locations, and shipped components to 90 stores nationwide, all in just eight days! So, what are you waiting for? Head on out to your closest Finish Line store to grab some new kicks and feel the nostalgia yourself!
We love retail display projects just as much as we love a convenience store candy run. If you’ve got a campaign concept you need help producing, get in touch! From one to 300 store locations, no project is too big for Infinity Images.