CASE STUDY
The Infinity Images team was asked to help create an experience for transporting and opening celebrity-worthy sunglass kits as part of the #ZAYNxARNETTE partnership. Roundhouse Agency envisioned three different components: an infinity box, a travel kit and 60 celeb kits.
Zayn’s collection is inspired by a place without borders, edges, beginnings, or endings. The collection blends contemporary attitude with 90’s nostalgia, featuring neon pinks, blues, purples, and black, and we wanted our work to match. We started with a deep dive into research and development, hunting for the best ways to bring the colorful 3D concepts to life. Our engineers sampled a multitude of materials and hardwares, and then began prototyping.
The infinity mirror was very important to the aesthetic of the campaign. We wanted to create a product that had a high-end iridescent look and feel in a limited amount of space. The team created custom hinges and then chose two-way mirrors and battery-powered LED lights that automatically turned on when the box opened.
Working in partnership with the client, our team complimented the acrylic base with a slew of other materials, wrapping and welding the components together to create the infinity box and kits. Our fabrication crew forged iridescent custom triangles as carriers for the travel and celeb kits and added a magnetic closure to hold the interwoven compartments together. This ensured the kits were compact and functional on-the-go fashion statements.
Each kit held five pairs of sustainable Arnette sunglasses, which lay nested inside a custom #ZAYNxARNETTE branded box. With their new sturdy travel kits, Zayn and his friends can now mix up and play with different sunglass styles to match their ever-changing vibes.
If you’re looking for seeding kit ideas, you’ve come to the right place! Whether for a celebrity singer, professional athlete, or someone else, our in-house design and engineering departments can originate and execute impactful kits for any type of high-profile recipient. Contact us to learn more!